MIME-Version: 1.0
Content-Type: multipart/related; boundary="----=_NextPart_01C7675E.AB3284F0"

This document is a Single File Web Page, also known as a Web Archive file.  If you are seeing this message, your browser or editor doesn't support Web Archive files.  Please download a browser that supports Web Archive, such as Microsoft Internet Explorer.

------=_NextPart_01C7675E.AB3284F0
Content-Location: file:///C:/EA8CB117/MarketingExamReview.htm
Content-Transfer-Encoding: quoted-printable
Content-Type: text/html; charset="utf-8"

<html xmlns:o=3D"urn:schemas-microsoft-com:office:office"
xmlns:dt=3D"uuid:C2F41010-65B3-11d1-A29F-00AA00C14882"
xmlns=3D"http://www.w3.org/TR/REC-html40">

<head>
<meta http-equiv=3DContent-Type content=3D"text/html; charset=3Dutf-8">
<meta name=3DProgId content=3DOneNote.File>
<meta name=3DGenerator content=3D"Microsoft OneNote 11">
<link id=3DMain-File rel=3DMain-File href=3DMarketingExamReview.htm>
<link rel=3DFile-List href=3D"MarketingExamReview_files/filelist.xml">
</head>

<body lang=3DEN-US>

<p style=3D'mso-outline-level:1;margin:0in;font-family:Verdana;font-size:14=
.0pt'>Marketing
Final Review</p>

<p style=3D'mso-outline-level:1;margin:0in;font-family:Verdana;font-size:10=
.0pt'
lang=3DEN-GB>15 March 2007</p>

<p style=3D'mso-outline-level:1;margin:0in;font-family:Verdana;font-size:10=
.0pt'
lang=3DEN-GB>15:28</p>

<p style=3D'margin:0in'>&nbsp;</p>

<ul type=3Ddisc style=3D'margin-left:.5in;direction:ltr;unicode-bidi:embed;
 margin-top:0in;margin-bottom:0in'>
 <li style=3D'mso-outline-level:1;margin-top:0;margin-bottom:0;vertical-ali=
gn:
     middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>Week 1 In=
tro</span></li>
 <ul type=3Dcircle style=3D'margin-left:.5in;direction:ltr;unicode-bidi:emb=
ed;
  margin-top:0in;margin-bottom:0in'>
  <li style=3D'mso-outline-level:2;margin-top:0;margin-bottom:0;vertical-al=
ign:
      middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>value
      proposition : precise benefits, to which group, at what price</span><=
/li>
  <li style=3D'mso-outline-level:2;margin-top:0;margin-bottom:0;vertical-al=
ign:
      middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>marketing
      strategy : how the organization will create and capture value</span><=
/li>
  <li style=3D'mso-outline-level:2;margin-top:0;margin-bottom:0;vertical-al=
ign:
      middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>base fra=
mework
      (* means most important)</span></li>
  <ul type=3Ddisc style=3D'margin-left:.5in;direction:ltr;unicode-bidi:embe=
d;
   margin-top:0in;margin-bottom:0in'>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>creating
       value</span></li>
   <ul type=3Dsquare style=3D'margin-left:.5in;direction:ltr;unicode-bidi:e=
mbed;
    margin-top:0in;margin-bottom:0in'>
    <li style=3D'mso-outline-level:4;margin-top:0;margin-bottom:0;vertical-=
align:
        middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>Analys=
is (4
        Cs)</span></li>
    <ul type=3Ddisc style=3D'margin-left:.5in;direction:ltr;unicode-bidi:em=
bed;
     margin-top:0in;margin-bottom:0in'>
     <li style=3D'mso-outline-level:5;margin-top:0;margin-bottom:0;vertical=
-align:
         middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>Custo=
mers*,
         Company, Competitors, Channel to Market</span></li>
    </ul>
    <li style=3D'mso-outline-level:4;margin-top:0;margin-bottom:0;vertical-=
align:
        middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>No Nam=
e Line</span></li>
    <ul type=3Ddisc style=3D'margin-left:.5in;direction:ltr;unicode-bidi:em=
bed;
     margin-top:0in;margin-bottom:0in'>
     <li style=3D'mso-outline-level:5;margin-top:0;margin-bottom:0;vertical=
-align:
         middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>Segme=
ntation*
         (buying behavior) --&gt; target mkt --&gt; prod/svc positioning</s=
pan></li>
    </ul>
   </ul>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>capturi=
ng
       value (the Mix)</span></li>
   <ul type=3Dsquare style=3D'margin-left:.5in;direction:ltr;unicode-bidi:e=
mbed;
    margin-top:0in;margin-bottom:0in'>
    <li style=3D'mso-outline-level:4;margin-top:0;margin-bottom:0;vertical-=
align:
        middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>prod/s=
vc,
        place/channels (chan strategy), promo</span></li>
    <li style=3D'mso-outline-level:4;margin-top:0;margin-bottom:0;vertical-=
align:
        middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>--&gt;
        pricing (aka value pricing)</span></li>
   </ul>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>sustain=
ing</span></li>
   <ul type=3Dsquare style=3D'margin-left:.5in;direction:ltr;unicode-bidi:e=
mbed;
    margin-top:0in;margin-bottom:0in'>
    <li style=3D'mso-outline-level:4;margin-top:0;margin-bottom:0;vertical-=
align:
        middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>acquis=
ition
        --&gt; retention (direct cust relations)</span></li>
    <li style=3D'mso-outline-level:4;margin-top:0;margin-bottom:0;vertical-=
align:
        middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>--&gt;
        profits</span></li>
   </ul>
  </ul>
 </ul>
 <li style=3D'mso-outline-level:1;margin-top:0;margin-bottom:0;vertical-ali=
gn:
     middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>Week 2 Cu=
stomer
     Behavior</span></li>
 <ul type=3Dcircle style=3D'margin-left:.5in;direction:ltr;unicode-bidi:emb=
ed;
  margin-top:0in;margin-bottom:0in'>
  <li style=3D'mso-outline-level:2;margin-top:0;margin-bottom:0;vertical-al=
ign:
      middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>Marketin=
g plan
      : ...is a recommendation</span></li>
  <ul type=3Ddisc style=3D'margin-left:.5in;direction:ltr;unicode-bidi:embe=
d;
   margin-top:0in;margin-bottom:0in'>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>focus a=
ttn on
       a certain marketing issue</span></li>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>to solve
       issue, follow a particular strategy</span></li>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>action =
plan
       items for strategy</span></li>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>format<=
/span></li>
   <ul type=3Dsquare style=3D'margin-left:.5in;direction:ltr;unicode-bidi:e=
mbed;
    margin-top:0in;margin-bottom:0in'>
    <li style=3D'mso-outline-level:4;margin-top:0;margin-bottom:0;vertical-=
align:
        middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>purpos=
e</span></li>
    <li style=3D'mso-outline-level:4;margin-top:0;margin-bottom:0;vertical-=
align:
        middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>key is=
sues</span></li>
    <li style=3D'mso-outline-level:4;margin-top:0;margin-bottom:0;vertical-=
align:
        middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>strate=
gy</span></li>
    <li style=3D'mso-outline-level:4;margin-top:0;margin-bottom:0;vertical-=
align:
        middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>action=
 plan</span></li>
    <li style=3D'mso-outline-level:4;margin-top:0;margin-bottom:0;vertical-=
align:
        middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>suppor=
ting
        analysis</span></li>
   </ul>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><img
       src=3D"MarketingExamReview_files/image001.gif" width=3D18 height=3D1=
8>&nbsp;<span
       style=3D'font-family:Verdana'>Segmentation Omelet</span></li>
   <ul type=3Dsquare style=3D'margin-left:.5in;direction:ltr;unicode-bidi:e=
mbed;
    margin-top:0in;margin-bottom:0in'>
    <li style=3D'mso-outline-level:4;margin-top:0;margin-bottom:0;vertical-=
align:
        middle;font-size:12.0pt'><img
        src=3D"MarketingExamReview_files/image002.gif" width=3D295 height=
=3D250></li>
    <li style=3D'mso-outline-level:4;margin-top:0;margin-bottom:0;vertical-=
align:
        middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>consid=
er
        growth, decline, and emergence</span></li>
   </ul>
  </ul>
  <li style=3D'mso-outline-level:2;margin-top:0;margin-bottom:0;vertical-al=
ign:
      middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>DMU/DMP<=
/span></li>
 </ul>
 <li style=3D'mso-outline-level:1;margin-top:0;margin-bottom:0;vertical-ali=
gn:
     middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>Week 3
     Promotion</span></li>
 <ul type=3Dcircle style=3D'margin-left:.5in;direction:ltr;unicode-bidi:emb=
ed;
  margin-top:0in;margin-bottom:0in'>
  <li style=3D'mso-outline-level:2;margin-top:0;margin-bottom:0;vertical-al=
ign:
      middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>Sales
      promotions effectiveness</span></li>
  <ul type=3Ddisc style=3D'margin-left:.5in;direction:ltr;unicode-bidi:embe=
d;
   margin-top:0in;margin-bottom:0in'>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><img
       src=3D"MarketingExamReview_files/image003.gif" width=3D314 height=3D=
212></li>
  </ul>
  <li style=3D'mso-outline-level:2;margin-top:0;margin-bottom:0;vertical-al=
ign:
      middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>TV Ads</=
span></li>
  <ul type=3Ddisc style=3D'margin-left:.5in;direction:ltr;unicode-bidi:embe=
d;
   margin-top:0in;margin-bottom:0in'>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>more li=
kely
       to work when there are changes in copy, media or in category</span><=
/li>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>increas=
ed
       volume not enough</span></li>
  </ul>
  <li style=3D'mso-outline-level:2;margin-top:0;margin-bottom:0;vertical-al=
ign:
      middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>Keys</sp=
an></li>
  <ul type=3Ddisc style=3D'margin-left:.5in;direction:ltr;unicode-bidi:embe=
d;
   margin-top:0in;margin-bottom:0in'>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>content=
 is
       more powerful than volume</span></li>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>low int=
ensity
       continuity is better than high intensity burst</span></li>
   <ul type=3Dsquare style=3D'margin-left:.5in;direction:ltr;unicode-bidi:e=
mbed;
    margin-top:0in;margin-bottom:0in'>
    <li style=3D'mso-outline-level:4;margin-top:0;margin-bottom:0;vertical-=
align:
        middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>except=
 for
        new products/brands</span></li>
   </ul>
  </ul>
 </ul>
 <li style=3D'mso-outline-level:1;margin-top:0;margin-bottom:0;vertical-ali=
gn:
     middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>Week 4
     Distribution Channels</span></li>
 <ul type=3Dcircle style=3D'margin-left:.5in;direction:ltr;unicode-bidi:emb=
ed;
  margin-top:0in;margin-bottom:0in'>
  <li style=3D'mso-outline-level:2;margin-top:0;margin-bottom:0;vertical-al=
ign:
      middle;font-size:12.0pt'><img src=3D"MarketingExamReview_files/image0=
01.gif"
      width=3D18 height=3D18>&nbsp;<span style=3D'font-family:Verdana'>basi=
c Channel
      analysis / structure</span></li>
  <li style=3D'mso-outline-level:2;margin-top:0;margin-bottom:0;vertical-al=
ign:
      middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>Channel
      Functions</span></li>
  <ul type=3Ddisc style=3D'margin-left:.5in;direction:ltr;unicode-bidi:embe=
d;
   margin-top:0in;margin-bottom:0in'>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>DEMAND
       GENERATION - pricing, sales calls, promotion</span></li>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>PHYSICAL
       DISTRIBUTION - hold inv, delivery, offer assortment</span></li>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>FINANCI=
NG -
       assume inv carrying risk, extend credit</span></li>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>PRODUCT
       SUPPORT - tech support, customization, after sales svc/support</span=
></li>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>INFORMA=
TION -
       gather customer data</span></li>
  </ul>
  <li style=3D'mso-outline-level:2;margin-top:0;margin-bottom:0;vertical-al=
ign:
      middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>Problem:
      channel competition</span></li>
 </ul>
 <li style=3D'mso-outline-level:1;margin-top:0;margin-bottom:0;vertical-ali=
gn:
     middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>Week 5
     Innovation</span></li>
 <ul type=3Dcircle style=3D'margin-left:.5in;direction:ltr;unicode-bidi:emb=
ed;
  margin-top:0in;margin-bottom:0in'>
  <li style=3D'mso-outline-level:2;margin-top:0;margin-bottom:0;vertical-al=
ign:
      middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>Perceived
      value =3D benefits - costs</span></li>
  <li style=3D'mso-outline-level:2;margin-top:0;margin-bottom:0;vertical-al=
ign:
      middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>disrupti=
ve
      innovation</span></li>
  <ul type=3Ddisc style=3D'margin-left:.5in;direction:ltr;unicode-bidi:embe=
d;
   margin-top:0in;margin-bottom:0in'>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>canniba=
lizes
       current product line OR</span></li>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>offers =
lower
       level of performance OR</span></li>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>lower m=
argins
       than current product line </span></li>
  </ul>
 </ul>
 <li style=3D'mso-outline-level:1;margin-top:0;margin-bottom:0;vertical-ali=
gn:
     middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>Week 6 Pr=
icing</span></li>
 <ul type=3Dcircle style=3D'margin-left:.5in;direction:ltr;unicode-bidi:emb=
ed;
  margin-top:0in;margin-bottom:0in'>
  <li style=3D'mso-outline-level:2;margin-top:0;margin-bottom:0;vertical-al=
ign:
      middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>5 core
      concepts</span></li>
  <ul type=3Ddisc style=3D'margin-left:.5in;direction:ltr;unicode-bidi:embe=
d;
   margin-top:0in;margin-bottom:0in'>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>PRICE
       SENSITIVITY : The importance of price as an attribute in the purchase
       decision </span></li>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>PRICE
       ELASTICITY Responsiveness of demand to</span></li>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>change =
in
       price</span></li>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>PRICE
       DISCRIMINATION : Different prices to different segments to maximize
       value capture</span></li>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>PRICE
       BUNDLING : Single price offered for multiple products</span></li>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>PRICE
       STRUCTURE : Division of total price into component elements, e.g. lu=
mp
       sum, pay-as-you go</span></li>
  </ul>
  <li style=3D'mso-outline-level:2;margin-top:0;margin-bottom:0;vertical-al=
ign:
      middle;font-size:12.0pt'><img src=3D"MarketingExamReview_files/image0=
01.gif"
      width=3D18 height=3D18>&nbsp;<span style=3D'font-family:Verdana'>Push=
 vs Pull
      marketing</span></li>
  <li style=3D'mso-outline-level:2;margin-top:0;margin-bottom:0;vertical-al=
ign:
      middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>Skim vs
      Penetrate</span></li>
  <li style=3D'mso-outline-level:2;margin-top:0;margin-bottom:0;vertical-al=
ign:
      middle;font-size:12.0pt'><img src=3D"MarketingExamReview_files/image0=
01.gif"
      width=3D18 height=3D18>&nbsp;<span style=3D'font-family:Verdana'>Valu=
e Pricing
      Thermometer</span></li>
  <ul type=3Ddisc style=3D'margin-left:.5in;direction:ltr;unicode-bidi:embe=
d;
   margin-top:0in;margin-bottom:0in'>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><img
       src=3D"MarketingExamReview_files/image004.gif" width=3D349 height=3D=
279></li>
  </ul>
  <li style=3D'mso-outline-level:2;margin-top:0;margin-bottom:0;vertical-al=
ign:
      middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>Best Pra=
ctices</span></li>
  <ul type=3Ddisc style=3D'margin-left:.5in;direction:ltr;unicode-bidi:embe=
d;
   margin-top:0in;margin-bottom:0in'>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>Price
       discrimination</span></li>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>Price
       sensitivity reduction</span></li>
   <ul type=3Dsquare style=3D'margin-left:.5in;direction:ltr;unicode-bidi:e=
mbed;
    margin-top:0in;margin-bottom:0in'>
    <li style=3D'mso-outline-level:4;margin-top:0;margin-bottom:0;vertical-=
align:
        middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>Refere=
nce
        price effect - help customers notice competitors' hi prices</span><=
/li>
    <li style=3D'mso-outline-level:4;margin-top:0;margin-bottom:0;vertical-=
align:
        middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>Diffic=
ult
        comparison effect - make it hard to compare with competitors</span>=
</li>
   </ul>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>Prices =
of new
       products</span></li>
  </ul>
 </ul>
</ul>

<p style=3D'mso-outline-level:4;margin:0in;margin-left:1.5in;font-family:Ve=
rdana;
font-size:12.0pt'>&nbsp;</p>

<ul type=3Ddisc style=3D'margin-left:.5in;direction:ltr;unicode-bidi:embed;
 margin-top:0in;margin-bottom:0in'>
 <li style=3D'mso-outline-level:1;margin-top:0;margin-bottom:0;vertical-ali=
gn:
     middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>Week 7 Br=
anding</span></li>
 <ul type=3Dcircle style=3D'margin-left:.5in;direction:ltr;unicode-bidi:emb=
ed;
  margin-top:0in;margin-bottom:0in'>
  <li style=3D'mso-outline-level:2;margin-top:0;margin-bottom:0;vertical-al=
ign:
      middle;font-size:12.0pt'><img src=3D"MarketingExamReview_files/image0=
05.gif"
      width=3D266 height=3D263></li>
  <ul type=3Ddisc style=3D'margin-left:.5in;direction:ltr;unicode-bidi:embe=
d;
   margin-top:0in;margin-bottom:0in'>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>(Persil
       example)</span></li>
  </ul>
  <li style=3D'mso-outline-level:2;margin-top:0;margin-bottom:0;vertical-al=
ign:
      middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>Benefits=
 to
      consumer</span></li>
  <ul type=3Ddisc style=3D'margin-left:.5in;direction:ltr;unicode-bidi:embe=
d;
   margin-top:0in;margin-bottom:0in'>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>Reduce =
search
       costs</span></li>
   <ul type=3Dsquare style=3D'margin-left:.5in;direction:ltr;unicode-bidi:e=
mbed;
    margin-top:0in;margin-bottom:0in'>
    <li style=3D'mso-outline-level:4;margin-top:0;margin-bottom:0;vertical-=
align:
        middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>produc=
er:
        focus and consistency</span></li>
   </ul>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>Reduce =
risks</span></li>
   <ul type=3Dsquare style=3D'margin-left:.5in;direction:ltr;unicode-bidi:e=
mbed;
    margin-top:0in;margin-bottom:0in'>
    <li style=3D'mso-outline-level:4;margin-top:0;margin-bottom:0;vertical-=
align:
        middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>produc=
er:
        quality</span></li>
   </ul>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>Transfo=
rm the
       consumer experience (pleasure/utility from ownerships, usage)</span>=
</li>
   <ul type=3Dsquare style=3D'margin-left:.5in;direction:ltr;unicode-bidi:e=
mbed;
    margin-top:0in;margin-bottom:0in'>
    <li style=3D'mso-outline-level:4;margin-top:0;margin-bottom:0;vertical-=
align:
        middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>manage=
 the
        few salient attributes</span></li>
   </ul>
  </ul>
  <li style=3D'mso-outline-level:2;margin-top:0;margin-bottom:0;vertical-al=
ign:
      middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>Greatest
      benefit to consumer </span></li>
  <ul type=3Ddisc style=3D'margin-left:.5in;direction:ltr;unicode-bidi:embe=
d;
   margin-top:0in;margin-bottom:0in'>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt' lang=3DEN-GB><span style=3D'font-family:Ver=
dana'>When
       quality is unpredictable</span></li>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt' lang=3DEN-GB><span style=3D'font-family:Ver=
dana'>When
       customer is unfamiliar/inexperienced</span></li>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt' lang=3DEN-GB><span style=3D'font-family:Ver=
dana'>When
       alternatives are difficult to compare</span></li>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt' lang=3DEN-GB><span style=3D'font-family:Ver=
dana'>When
       product is socially visible and important</span></li>
  </ul>
 </ul>
 <li style=3D'mso-outline-level:1;margin-top:0;margin-bottom:0;vertical-ali=
gn:
     middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>Week 7 CR=
M</span></li>
 <ul type=3Dcircle style=3D'margin-left:.5in;direction:ltr;unicode-bidi:emb=
ed;
  margin-top:0in;margin-bottom:0in'>
  <li style=3D'mso-outline-level:2;margin-top:0;margin-bottom:0;vertical-al=
ign:
      middle;font-size:12.0pt'><span style=3D'font-family:Verdana' lang=3DE=
N-US><span
      style=3D'mso-spacerun:yes'> </span></span><span style=3D'font-family=
:Verdana'
      lang=3DEN-GB>CLV =3D (margin/1-r+i) - a </span></li>
  <ul type=3Ddisc style=3D'margin-left:.5in;direction:ltr;unicode-bidi:embe=
d;
   margin-top:0in;margin-bottom:0in'>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt' lang=3DEN-GB><span style=3D'font-family:Ver=
dana'>r
       =3D retention rate</span></li>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt' lang=3DEN-GB><span style=3D'font-family:Ver=
dana'>i
       =3D interest rate</span></li>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt' lang=3DEN-GB><span style=3D'font-family:Ver=
dana'>a
       =3D acquisition cost</span></li>
  </ul>
  <li style=3D'mso-outline-level:2;margin-top:0;margin-bottom:0;vertical-al=
ign:
      middle;font-size:12.0pt' lang=3DEN-GB><span style=3D'font-family:Verd=
ana'>CRM
      Potential</span></li>
  <ul type=3Ddisc style=3D'margin-left:.5in;direction:ltr;unicode-bidi:embe=
d;
   margin-top:0in;margin-bottom:0in'>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><img
       src=3D"MarketingExamReview_files/image006.gif" width=3D346 height=3D=
261></li>
  </ul>
  <li style=3D'mso-outline-level:2;margin-top:0;margin-bottom:0;vertical-al=
ign:
      middle;font-size:12.0pt' lang=3DEN-GB><span style=3D'font-family:Verd=
ana'>CRM
      Approach</span></li>
  <ul type=3Ddisc style=3D'margin-left:.5in;direction:ltr;unicode-bidi:embe=
d;
   margin-top:0in;margin-bottom:0in'>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt' lang=3DEN-GB><span style=3D'font-family:Ver=
dana'>gather
       --&gt; segment --&gt; design offering --&gt; experiment</span></li>
  </ul>
  <li style=3D'mso-outline-level:2;margin-top:0;margin-bottom:0;vertical-al=
ign:
      middle;font-size:12.0pt' lang=3DEN-GB><span style=3D'font-family:Verd=
ana'>CRM
      Reqs</span></li>
  <ul type=3Ddisc style=3D'margin-left:.5in;direction:ltr;unicode-bidi:embe=
d;
   margin-top:0in;margin-bottom:0in'>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt' lang=3DEN-GB><span style=3D'font-family:Ver=
dana'>proprietary,
       individualize DB</span></li>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt' lang=3DEN-GB><span style=3D'font-family:Ver=
dana'>ability
       to customize offering</span></li>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt' lang=3DEN-GB><span style=3D'font-family:Ver=
dana'>inter
       customer contamination can be managed</span></li>
  </ul>
 </ul>
 <li style=3D'mso-outline-level:1;margin-top:0;margin-bottom:0;vertical-ali=
gn:
     middle;font-size:12.0pt'><img src=3D"MarketingExamReview_files/image00=
1.gif"
     width=3D18 height=3D18>&nbsp;<span style=3D'font-family:Verdana'>Exam =
Criteria</span></li>
 <ul type=3Dcircle style=3D'margin-left:.5in;direction:ltr;unicode-bidi:emb=
ed;
  margin-top:0in;margin-bottom:0in'>
  <li style=3D'mso-outline-level:2;margin-top:0;margin-bottom:0;vertical-al=
ign:
      middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>situation
      analysis - analyze case evidence to gain snapshot of market</span></l=
i>
  <ul type=3Ddisc style=3D'margin-left:.5in;direction:ltr;unicode-bidi:embe=
d;
   margin-top:0in;margin-bottom:0in'>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>id key
       drivers of value in market</span></li>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>asses m=
arket
       size and potential</span></li>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>analyze=
/interpret
       case data</span></li>
  </ul>
  <li style=3D'mso-outline-level:2;margin-top:0;margin-bottom:0;vertical-al=
ign:
      middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>key issu=
es-
      statement of key market issues relative to corporate goals</span></li>
  <ul type=3Ddisc style=3D'margin-left:.5in;direction:ltr;unicode-bidi:embe=
d;
   margin-top:0in;margin-bottom:0in'>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>obstacl=
es to
       address, including competitors</span></li>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>emerging
       opportunities</span></li>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>show se=
nse of
       scale of problem/opportunity</span></li>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>follow =
from
       situation analysis</span></li>
  </ul>
  <li style=3D'mso-outline-level:2;margin-top:0;margin-bottom:0;vertical-al=
ign:
      middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>strategy=
 -
      statement of strategy for achieving goals</span></li>
  <ul type=3Ddisc style=3D'margin-left:.5in;direction:ltr;unicode-bidi:embe=
d;
   margin-top:0in;margin-bottom:0in'>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>target =
mkt
       selection</span></li>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>value c=
reated
       in those markets</span></li>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>point of
       differentiation for competition</span></li>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>id key
       leverage points</span></li>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>why this
       strategy instead of alternatives</span></li>
  </ul>
  <li style=3D'mso-outline-level:2;margin-top:0;margin-bottom:0;vertical-al=
ign:
      middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>marketing
      program decision</span></li>
  <ul type=3Ddisc style=3D'margin-left:.5in;direction:ltr;unicode-bidi:embe=
d;
   margin-top:0in;margin-bottom:0in'>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>marketi=
ng mix</span></li>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>policy
       analysis and recommendation</span></li>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>project=
ions
       of results</span></li>
   <li style=3D'mso-outline-level:3;margin-top:0;margin-bottom:0;vertical-a=
lign:
       middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>consist=
ent
       with strategy</span></li>
  </ul>
 </ul>
</ul>

<p style=3D'mso-outline-level:3;margin:0in;margin-left:1.0in;font-family:Ve=
rdana;
font-size:12.0pt'>&nbsp;</p>

<ul type=3Ddisc style=3D'margin-left:.5in;direction:ltr;unicode-bidi:embed;
 margin-top:0in;margin-bottom:0in'>
 <li style=3D'mso-outline-level:1;margin-top:0;margin-bottom:0;vertical-ali=
gn:
     middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>Questions=
</span></li>
 <ul type=3Dcircle style=3D'margin-left:.5in;direction:ltr;unicode-bidi:emb=
ed;
  margin-top:0in;margin-bottom:0in'>
  <li style=3D'mso-outline-level:2;margin-top:0;margin-bottom:0;vertical-al=
ign:
      middle;font-size:12.0pt'><img src=3D"MarketingExamReview_files/image0=
07.gif"
      width=3D18 height=3D18>&nbsp;<span style=3D'font-family:Verdana;backg=
round:
      red;mso-highlight:red'>Horizontal vs Vertical product policy</span></=
li>
  <li style=3D'mso-outline-level:2;margin-top:0;margin-bottom:0;vertical-al=
ign:
      middle;font-size:12.0pt'><span style=3D'font-family:Verdana'>what are
      leverage points?</span></li>
 </ul>
</ul>

<p style=3D'mso-outline-level:2;margin:0in;margin-left:.5in;font-family:Ver=
dana;
font-size:12.0pt'>&nbsp;</p>

<p style=3D'mso-outline-level:2;margin:0in;margin-left:.5in;font-family:Ver=
dana;
font-size:12.0pt'>&nbsp;</p>

<div>

<p style=3D'margin:0in'>&nbsp;</p>

<p style=3D'margin:0in;font-family:Arial;font-size:9pt;color:#969696'>Creat=
ed
with Microsoft Office OneNote 2003<br>
One place for all your notes</p>

</div>

</body>

</html>

------=_NextPart_01C7675E.AB3284F0
Content-Location: file:///C:/EA8CB117/MarketingExamReview_files/image001.gif
Content-Transfer-Encoding: base64
Content-Type: image/gif
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------=_NextPart_01C7675E.AB3284F0
Content-Location: file:///C:/EA8CB117/MarketingExamReview_files/image002.gif
Content-Transfer-Encoding: base64
Content-Type: image/gif

R0lGODlhJwH6AHAAACH5BAEAAOcALAAAAAAnAfoAhwAAAPf399/f38vLy7+/v7u7u5+fn8fHx/Pz
88/Pz6urq4ODg1xcXDQ0NCAgIAgICAQEBDAwMFhYWH9/f6enp9vb27Ozs4+Pj2xsbERERBwcHCws
LEBAQGBgYGhoaJeXl0hISJOTk+fn5wwMDDg4OBQUFPv7+4eHh3BwcO/v76Ojo3x8fNfX11BQUBAQ
EK+vr8PDwxgYGCQkJOPj42RkZExMTJubm1RUVOvr6zw8PG9vb15eXllZWYWFhdPT00FBQQ0NDQsL
Cy4uLgMDAyMjIwYGBg4ODo6Ojg8PDwcHB2tra0ZGRhoaGgoKCigoKCEhIQICAp6enhkZGVJSUk9P
Tz4+PgkJCR4eHmdnZ3l5eRMTExsbG2VlZaCgoBcXF4GBgaSkpFVVVTo6OmJiYpWVlYuLixERESUl
JY2NjXd3dy0tLWlpaXR0dHJyckNDQ7e3t5CQkAUFBUtLS3NzcxISEi8vL21tbXt7e0pKSj09PTU1
NRUVFSIiIpaWlrCwsH19fSYmJjs7O5qamnZ2dpSUlLS0tISEhFdXV11dXZ2dnZGRkVZWVm5ubhYW
FioqKqqqqltbWzc3N5mZmXV1dYKCgnp6ekJCQlFRUTMzM8DAwDIyMnh4eElJSR8fH5iYmDExMaio
qIyMjDY2Nri4uKKiotzc3EVFRTk5OT8/P05OTry8vFNTU4qKiisrK87OzqysrL29vUdHR6ampomJ
iZKSkv39/erq6ujo6Pr6+v/////gnEhInOD/////4JxISJzg////v3RInEhIdHRIAAB0v+CcSAAA
dHR0AABIdHRISL///5xIAABInEic4L90AEh0dHQAAEgASHQAdP+/dEgAdHQASOC/dEgAAAAASHS/
/790SL+cSEicv+D/vwB0dODgnLa2tqGhocHBwR0dHX5+ft7e3tHR0QAAAAAAAAAAAAAAAAAAAAAA
AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA
AAj/AM8JHEiwoMGDCBMqXMiwocOHECNKnEixosWLGDNq3MjxYK5SpQYUKCDpkaSSIweAzNWxpcuX
MGPKnIkw14BHJ8Jg4sMHgM+fQIMK5WMGU5g0jwawpMm0qdOnUB2WKnACSwYzQgHw5JMhQxgsWNKc
OClJLJavmDJszWomAxZJBVJEnUu3rl2INtNkyGoUqdKMKUrhxIIJa9AMaQosvcu4sWOYA07s/dk2
DVy5TG2W1Qk0w4m/j0OLHq2wVE6gZt5iZpzrURpMnSUNIE279t0BWAxrVW07xSMsPX2aCaPYtvHj
L00bTi1pNXKBKSTlFp5m9vPr2B2mOAHbJ5YC2RPi//7J54Tz8OiR55I0GUCGR4vTe3wU5meG5vLz
jx5Q3ycm/PoxFF13AIRhXYAIRlVAf3ykUUqCEG0XXAbgQWhhTAV0h0mFM5VSlmwfhfHVYmmElUJ0
YZg30wAaPnLhixrlUsCEB8pUyl7L8YHFTw8K9FMYwfl0AkEFmFRSjxkNMBkfksQH45MNrRecgRoF
FpiTA5WiG2rCIZmVT2kIlCFWZIJ5XkWl9GdGk1C2mdB6hmGB5EUFXAUUFueloJsZPG1pRoUpBGWG
YXJJsqWgc15Uyo5gYunmkwMEl8aZFOXSn1BmzNleGEulUNhPLp6jJXlJhXWOnsIVRdSe8QE3KUSP
bP94aho+8RHqo0+m0B+eG+XSHgCD7tkjqsAWlItuoQbKY0HtDSlQa8txeM6PgsHl6EDHAosJdIxm
kCiuAeZygn81PvSRo5cyGdiM5LH0CJnOEmSokGIuZ1CsWhk0Lr0CDWBYcIMCkMa1j9hHEItCXgtu
duyacYLCCZVCYAbxZQtsxQRKcg6jAJR7jr9g9mtYBjWd+W7IAtH6JQCYOAqwtOfACSzMC2Onq09h
UMrQCYfysZokP2lc0Kj5qulxLj8KVDC/BkUn1tMnEOXTrXsO9ymwJBd0MssIpcBoGN/WbJu4tXrs
UBqH+pT1OZdSGmSawtE8rdpKkyk0QZ6uHLdARJv/MTB03f1ZUJByZ9ndw2IfJzGwbEr14YnCYXLW
cj1e6qjKa+4LwN0EkScQ0FMPnXZWmGkeJt4GDwRyvgzNi0nYiTtWAFYZ6OwR2p0Be/o5oLsn0KVh
b11dnE1TJtC+ghMUZLB8YJIWUAMReKZuBAV+60KWhh57aLkwGm9DeQtaLLa6yYW83LPjjLRwTmpu
RsrC1TgAZYmuz7r9YRxEoOq6TQmfQutR3/YaU4qe8MFsBmkNHzKUqi1tiyCaG1LvsHCQ9AlsYz/Z
naiCBACBcKxGpjOIBbM2LwDILUgD+ZWgbFcYScDmgAO0C+g45RA1kclBSvIc6oRzKnsZRGWbi9ly
/zAxljAc6nfCcc4EC5KCIFGQbV06iPFE5act+ewgS/ObyjgXw6ZkDwDXa92e7kYsADjpUuBpDxct
BgDMWFBvSPTJnPr2KhltSWP266BBVpe1S6UmJI8IEh8SqJvZpK92XWxKpFgGuzcFJT6XCiMfz7G1
NS1lcTgjSAEF5ZWfCASFBfHjl8zgojdi6VIaUxaw5mQxM5TLUlh54qlgk7xEYsg7EEsIx953MMM8
UHk/kct0gKWq/jkpF68hynu+qMcFHSWBw0RNtDD4k1cCRZg/keVAInkQJTkngEG05UtAV7iGlAIo
TnpbQXp3uksJ6orPKkApKLW/htCnMyIxjMYcSP+QXBCIgvYzw5km40pslUdhIPueODWyLwRqUifN
Q1z09iYv4vVzOSwRV8BS9beBFOAnMLPfICtiKaI4yE8LjMxG+cASIGrzWbohURQRMios5HKhDuke
sGwHOEzdbWkFMhY6QymcW8noacVhImVAs0mmYQSIRhROUPjwoICeaYl8o5xCmligm+IUgPWBZ0K4
+iVnsdFJHOOilrASRoa0BytSa9dGpIc7aZbOMPkzCMCQFCQN1gQ2LfvqRPzJslwSa1Ai2uiaPBi0
oemQIG/xKhM5GBRM8DQiqhzpjYDFuKUE9FtbW1sJWRqlsF5WsJN1z00JyiGNgpSKPCxI4BwqEU//
bZSYHdUIUDV4Lq2N7CAAs85hywnNVaLWnD2xqYAy2M9htkUgs10nXjvimxOMBTQcie5CtFqQj/pn
m0nzKESxgMBxFfS4Y8WKXxPCM5+sZpHUWcrW8kq+AjWSI4GZijxXMtihLiRSRdFfNeuVRMAd6nUH
AR1tBYsqLipEc8+qq1Ye9K5SnHVop8WLYKqiltvqjShGOUFSIMadoDpkAGey4EhbGarVYcpsBcsU
eo0Fm9PJ6CxfecRVgwlfYNm0iVjRGBAVmhHBWIWywlFmV77C5LSsBVNukc1BUiDZhBCoQkB8INEa
yN117nTGz4LNE7eGGl4NpIRX04p1zplJZaVG/yOCAVJlESObDBvrJlVJM9akrJHVaVarZbRVRkvI
S31pxc7b81VXzyHhrHCojMJR7rOy+TsKXcQ3crZPYhAdEZvQh4Mpum9DLCg0gJ2uPWIlMCkRQqvA
HndHgXVnsAS1O44Bq1yrI/JgJeFHz2CXKdEBzk+IyGlj6YUlo2WJBQUqxUwipD6u/iqsWeLc+xRg
AJKIq7P7tkYCiRp7Cxq2gxoTnfbcp9hMLOQni4qQ8HpkLzTE6biuuMu2vvHN1NTdJdvzUoiMp1Yn
+PZcBvSjtp6YTE+03y8LMj9n/xUA/Y4h0Jjd3lt3jUAAcFY0iWnMidSpVuRFDsG10ji85AYzDf/P
OE2ltuBc9GS925ufjHt33pq8taoqpAzFOh1I/yQVO4uiDroXc7KaJ/A1fDuBZbDEVYOLjavgqaTT
+0mgByKzihLNadRwJvDe1FVOlWos9twJRoOwuetQ2suQlj110RU4wiIKQ8mjVMJxJ8i1EEf3OYIT
7Zi171AOMwjQ+i62ce2cg7p+9k8SH5GGqehFUkpYREKL8qIs5rCcBRaR6xNxXMkcM2TVnUOAWmiK
bBbiVU4P2bRC3IMAkU+62fk5LPhj7Ro0nDVDlbQI624A+nCw+8LEgi3kNbWh/Rx2wlSPLGjj4IxU
k1g5frjUnsDlxVshU5RI0dsOJYRlXLIB3JP/WgLL5vFRkkweAxppwUUr2Rsr+YUtzb8kolPUx/Bk
VDXXZmSDObkQjm+LdxA7Ql9u8lFmoDCKFjkKgzyMhxCLlH+J9EUO5hCUIRdANVIlpGsuh3tQki3D
F03rl27BBBEzlHqQASSeARIiYlR6p31YkTMRQTQJF1zIN1NmJ0dusiMNSBBRVSvnsYGipx04wn1V
UhIA8n6cVCsT1THcAXYusTgw9BCrczeaQzKEBXNn5jvdpxVVVnFf9iztQXjigRWWFSH0kXqLtBze
UhDOdWADkSpAgYUYgUxOxRCUBlMjiEy5BBtEqHo90Xr6Iixx9IUMsTS5BT6g8hAltEJnRibE/0EV
umF1bBEm60FLXPE/FwEy17cQarIajLJqUkGIFjIuBPgQZJYpu9R1+wKIwPVd9qRzQIJRMdN7W6Nl
y9EWg0Jl2gYUfbgQeSOGU/YvSwFEE5gQtNJ5+XFOzDYRp7hUUbIjMjYR/fcsOZEWNWIxZVg3mbQ6
5+FLYmIfLHEi54BxmTczc7gXqZYQZNYV02QuWDF82bEXxXhwggKPipaOEWIYQ0JmTFN05WI5vWMQ
DPI57JYlnMUpH7F17nUwJhgz0ChwXggUC+cQHwWM6VEwFimFe8KKXOV+FGE9bBEqarJHZFIAn2ho
4wNETpICx0Yk8eNR5igRDdUQEcknelcfO/94HVwFjwyxSaDoiz2xiRQBOgHTFtIxf1DENQaRQSdZ
EJgjEEsiFXazhEzyCNK3NH3oNXA1d/nYRgiyI3IoEVqSlS8XI6hBhS85kgaBV5pzRrE1IcbSg3xi
FJ9yXmxWJnxyX07ScKy4EUBTiuihjC1YE+BTlhuRLheVSRyDJd1xQCU5OLHFXFkyOo8ElVzykgdx
TlzUcDyZEYTVl7WxF73IERsYlgtRCmnQPCE3e72XlAfYcLU0EMTjfERnPOuzWEtYNRuVNeVnlAq5
jInpN93lE52JEfOzNoHJhU9BWMiIPRu3WK3EcIbhIr/VSz6hMVtTHry2Jx9jGAdCNBSTCyn/MAA3
EYBJaUL1BXEGkXz2RpxNUR+gORr1MZoxAhtCmVPk+FqLWRC/hTkd1TdL0YOX+T5FtxpZdB6f+CCj
EngE8ZQQZFH3Ylw0cZzpESgH+BTw1pCMhTViMSg7BzK4ORCaQ2UEUkwF+TmK1Tw8FJD8c53Q50nU
dKENCqMi4x8KM3HSVxF7EZ+PMZ9P0X4aKionGh0E4Y0vCp2j85NZIh1YoGMjuTQTCTD3sZ0Go0pE
BkQDcViXNS4ZyREUmh3nFIITKooR4aAIMaKQeT9oEyxFgSRIY5P9BJfQsZIcdChDAkRnwndhJhxH
mBCcxxSwwaOMsSPz6BLKUpynEi/9MZHY/yIb5pmFCxlP1zY9arMYmlOop1IfRfkyqqRHmmSetvaC
eslWY4qcxxEoYioThIWpZhd9cfR88gImjSlUw2Fnn8gysVgrXiUjRfIgoCJhThI4FpikbTcqOToR
sIGodkGoTjGAEiEpx/N2kFUr82J0opJ6vDcULRgZG4IaGkSUGtM3OvJWxKV+QepvJnaqyskUMdaQ
bQlb6qk17HOHFtE9RfmC5yqiZIJwRdKDVvgy2BI4C+GsM5GsyEEr9HlpEopZU1mDC0uQXHMVsWkR
KVAkj/Bz9epLvVOOpEVQXJRF39I9crGBCTsR8wOYo5Et+RoR8lgRAwmvYpUtgTeetkGU4P/xRsBy
RRUHmNUaUgbEEmw2mA/RE0LLFB9lmhyBked6l9ZBaEhRcalKGhbzfIviPMvUnbqqVz8RrOZJijMx
Lqx6F/WhrJXiqg5RElqrhflWjtFoHEBFXIf1LXWHN1Q0HJ71hzIRKIwaGqj6nhfkENAYhdq4jFeH
GvhIG/YKqwIGLG3lZ7XpIgPgV/MTtR2xF8faFECTk322rq1TWRViMd/jNc5DJb0yTylxuvwFGLmU
Pv3WSkjSXhM7ELSCtBdRMLRLF7BRtDn1jubCM3uCYJizsl1TACUCf3rTFlhwAnERE4vCmBS1McuB
QNlyuTllfqJxTqYKE17baYvoHwtasuL/kROAZxRfERZKdxZWoWdaEWpM8XXP0oOCW0FKCRM7Iqjt
W3YzYaFBindwOL+VYpLi5xeINp7EC38NgrEdYUGBla0QqBBjGxMnSxo9Ibw0qXLaASL9lG17goMT
sR2UEQZWuREe4kevQl3LIRehd7h75L8uMcGi8VHNuREWmmGKRibHZChbEsOZqSbfQcE1AcDeQb2u
95JNpVoP8cDay4GNAZ80kbkO8SvZ+yzvElMP8XFakXUzEXkFYr+3E0QuRkPiEiQwuMJ7K8Nq6xiD
QhMq2xC32jGz8h7fVK1EWIk+58M81yIU/CDLdjqaAxSHuxdk+xCwYcdFlq4xMS6amz4F/1Uoe3Ie
KhPFmjQlgdwROcRISUIZeCSgZUKmH8PCHTEuXPwS4wK+nZaLDUFLtxKR8deinppA++KEjgE3SjxY
PSE4oVcUJQG1zjvJDAHDj2G5MwE0tGs/S+Fcmfc95UdTqEwbJ4NIFCt8GzphVOeiDHfGHYE0ilsX
2EwTuWtONgxLL6kyspStCYYzupu33UHKJOljWLI02bx3XvkSe3HOl6zDGIG91esf/dMjrjMQQaJQ
KYAjYdsYM6S7+0K5IHoQiAwTCNsYozwTDf3E2iq71NydbREfDZeNzwGFQpyUiaeWSvXOm4uyUTHP
qooVVZatcAodhII3YbQ0Ay0adOjGLv9b0dYZrwKJni6xzXeBNGWctDitdc4DHxUbEnKaEOSUH1hZ
Ed61twuqM/NjzxQBzHbhyzIByBfRxsBZztaKHulDyjKLOLmwGB9FWygtyrMMFaBsI6xzYjnxFlWF
KAoRYx39GHw5lGXSEwu3pWl9ySTtFIMsE05sTjnHJGzawN3knhDCmRRBdgAwJyRROIECyXNovXMR
YFf92K84Sn8SwgrB2BdigMcKJ2XSYkXpkf5sRvIczwNnyDudxgJyi1IjiADUE+psHOZKERUbVbPB
RlnrlDrdEvVbF0crE1HNxmWDLbGClH76t0/yp3idScizUQ5mu+NkwXPx0IeMv9tlcYL/ZxjlVDCU
CyEk21+NNasJLVQ/TSdBDRU7wssNYdIMQSYJMRlYaKHSlxURQaN22MoUIXMNWaACYRinQyZnEtgt
Mdl1sReEnEBt3d2qrdAOx4bY/RAwyt/97d8JgeEUcYwySTc+gjLB8S0R3RKwfdml5xLFXcEM+kMT
rjqca+E+EeJ646krMzcdVOOXZraK6GxuFiroJ0LtPVcRDhUKvt2sSHqHKETeLVvBDREXfuOeNOVB
geNUDj0ZUTCUjRCHlFWhU61H8+Ac8d5zYdUwUR8Z5thyNxJ1tbcfteXYN+NWPuNXjuNznuNV/oZy
nhE9UZzEfH6r5F1intoNHq0x3RFA/3PoE9ETDpGf/WvK6/nkUC4Udl7nV37pe27nGvFRf40QjNIg
QXIiQX4Q9VHX8nu7wi3p1+zJw0sY5Sg+RvkX87PeC4Hhlk7nuA49lK7nGm4RRAsRW3aHO+FQJc4R
59TpMUHVyeHaUTLCtbwy+eOjFGHruV7puY7peI7lGgE0Up0ldYoZuVQwmjsRg84UjB4T4n4RR0VL
WzIwMb7fma7peX7n9J7n2q7ug2KCAS0kiBbBLdzrNEEUMlHs9ywdwVEkQ14zSJzFrJ4RsDEX5c4R
C3/NszHcA1Qw3Y4RJ165Re4UEb8RLhwTZz1APE0T8t0RsGHqEmHNLSHwzMvsiaPsMv9h8R2xIyof
IQ2/ER+vWxW+PTQ/8KqeERPPFMcuEzufEbQSyhneOfHeEBy+EelOE0nvElP/FEUPE0gD5xgh8x3B
309vF/7+tX19EVXvFGb+hCzfEecu49ie7V5f5W1/7ZS+652W8x1RMLfNXmMPEyu+7Miu8SLdbnLv
9tXO6/X+JYev603vEBsfE8LsEkCT98zY85Sc8Bxx9M0293Cf6dh+552v+QDPEC4/Ex817pNH+cGM
+htx9i2R9ZOO+KDP9IQ/+3IO+nW+6KGfwJZfu87dFHh/S6Y/EfjM9ol/+zSe+FZO45+/+PGd+166
+xZR+lCR6BDc+wlu90sp5ZvfynD/dOnKP/iaLhEPTxOc7hLzg+p+qfqbDv0ZkfYbrv2zL/tRrvi1
v/30jvtGq/4WMdhmb/0dcfUAcU7gQIIFDR4sCIAPQoYNHT40CEAiRIISAVA0yMcMRo4HHwFI05Gi
JACSRJ4sWAAkSoqlAIRhSdHMwpg1GVq8+BDnRJQKbY4EcOKnQZImh2IcAADL0YMpAGRgehATgFxR
rV5tCgATVqIAHl1N45UrQ5cwx2odey4MgAFp3Q5VufRtWKNRTwAo8LagS6hnaXK9W1fv4I6B9d7N
a3VtYsK5nqadmVZlyLQ4CXfEwlZvZsZMM5e6LBDtWI1pnW49azE0Rz5UUeaCHVv2/+zYKUrRxp1b
N2zbu33PFulzbAYAKdJONU5xZ87lzZ2fcz6xOXTL1FWL5Mvy93bu3b3vFll6LOe0hpVLR7/T+vTo
F5evT6/6OkfzJ7/fx5+fdvicXIumze4899KzDj713pPvQPUGSrA/jJDTTj8JJ9xOpKmq4iout1pL
TicCG2zvufYMrOg9jlz6y77YdNmFl+568eWX7YAJxsXcWLSRQgw5WqstrpzqayySKPNwQCMLZNBE
0QhM0sj5kDwps68ihA3HF2PczsobW9QRNpHumpIrMzZKKxczioOIvQ+jIxHE+N48EiOnzNhRxSqF
GQYAYmArRqI9dcHTmGMAQCYZGf/71DMXQIcxRplcelkGAGZ4QbQZ2XB0hhhdnoEm0VwqVZTLTB/F
0suOPiISqwvdoivNBa9T8E0kYy3w1eowCkuomC6N5hdgpFEGx1+D7XWaSXXp1cpimkFWxhVb1IUa
ZYCpxtlQrbE02mmB1ZbaX2D0NRlouTT1xJfSyszHsebs8CaeVouK3ZoubRFcRa8BAJtfcFyW1F8Q
9VPLKlucZs9cnMlmxWsaDZUXcAuGDeFPm5mmGW3+tTQ2kRxDDbCg5lrJoSfhHSozXXd91uEYp2nU
W34tBbfflOnlBeKDEx54m2zrXdlgiVncJptpuCm1XNYcvCrAMs8EjeTLkuKjztf/Un54z2n0xdFY
XprV9mBmyR14a2m9fbabanEEt9tqSRUm2GdqlO0k4poWk863SArSaYhykeTkjafqjMqGwQWmU2+g
yUZZQg391M+GZSt8UkRxDtvYb3g+VCLKi5kU0ow1FimswBXT7K2p/NYboVweOTPFwh77qUvZZT+J
JNSt+uh2rOZUN/WC+D5Too47Ssru2GdHXsKTkpLrx9He+ihq3wkCPniJ+CgAw1IGKCB7gVLgvoDk
cingzDDDp3sA7tVVv3vtw0+Bt+7Fj23+22Cbf4DYwtcftvCzh00p5he/XAiwewRMgf3q1737ka97
/cvF/wbSPu+dY3vuI8hpNmS8/7esJQxSI1n1nGOUMUlELlNpnUDWcp2PlNA4SQHAmdrilBh+jDpn
wgJsUKgV2KxlTF6AzV1cuDqJyDAXc5LII2ATQxzCpoQ8zMUOo5YLIRaBKkQMnv6KZ75z0PBMumoN
DgsyJlbhZTBRVIrvyme95lDGemaZShEF0hoW4gQ0A7BeW0phPV3h5INoFF4PLUKnXFDCjsArYvZo
GENJLNEif7QeJnQ4SNj8ASewkUTwzJC98lnkK3u0iK7eWJAeSSZkeslFa3R3mROwsTmifKRA4hjD
c4SlOpksonE6GUM94oQyfoQNHaG4QokYIBe2jOEt+DbI7LmkiGBwpEQgSclUUv8TmVeUhBV5ST6c
fNKXAhklQeqDFTO5ZjAp+GLqjunKb55jTGeCYxHNEJYzBU8gLZTIHYtoxjml84bnOscOUbOWIEgk
L1UEwAzO8YggBOFMeelnSUQTPLOEkZbnqEIMHSoQIfKkhQ89xxbFElFYwnMvsBtLWMKkF1CmKoRp
cCUfHpGcAUjiEZJoWikecVPi8KEUNn2Ej/i20ymtjqgYKoBNGymQATzCADMViE5t6iOpXnSokkjM
6oCKoZ3aFKlApekjiDMlqQb1e0DNqlL9MJCuKlEgSb1pWG1Kt4GcCYRRUdo5W/NB363TIsNjSC6I
g4l2sdKGV1lV6tLllqnQVS//KZgKJhz70jMB9iADaE0G7joYDu0OpXqznVtQtZpcrPAEmw3NMZt3
kGOaELVvSUreojJa3wHJLY7h4GVYp5XCTs8gA0Dh6EJDHqwsdnqteW3JxAKvFBBHor41CBWlmdy3
mCm3UUGub407ltjq7SNPmazvSoHClTrtLqv8iW19S9vjmNFpzTVheOE1gBWGobfwKud9hxJa3zpG
tljpbupw+ZTeraYAzpUpdO/i0qh8BroBRRNj3au31cUxA+XVSwHiiAnhOi2/XLHug88xTq4EeHoa
vp5bbysJOoahw3pb8Fg09GANmm7C06OvRS6s35qkQBLExEKB+3smHv+klCKe/xtsP+vbUqRBmBlI
wyPkixGdYmGWfEhDkVMXY+e5br2nbK+QfTuAE8xSIhnAwgmCitoIPuIEWHDuX08w5SFHGCv8FbFj
vAxghVBXbwlMQxiEuRw+aCQ6ZgjDCSoo4oNkhsFRgRCjz0Fctzha0ggBn5vDkAFMFNrThc5ABsIQ
5QFoWdLF8zNL8iripJjltky7dKzL1JoXD0Wlss4u9Hgoa15bJSyu5kquL90qvawFvb1Gtrmua5UZ
x3rV64J1sqUtt+WO58aXbuxg8JbqaXcbb25xyp4Z/RFgl2kqj+52uglSPDoP5bzIrqapj4LO0qnb
3gNJAa3BHUNup47chIGhvP/vHWvioNsuYOZ1vAlzF0kOXN130ey+ly3rj6y2g2l0+LSLJ/CavHva
CtfrtTMea3qL2Srl7PeXDY4VZ5p85NBF47GZcheLJ/vDhPluu1/u4amUG8R2tTdJai7aGOp856nt
ecpZwmV135wwJDGD0Y+OSuLwtbpEHrjQVyNEjk8dxGtp+GEQnu5qunwsd+FD170eldLumqUxVLuk
VRL2y4TFp2tPLdiVHhPiCGbgxoYXPc2O93hFdu8s+QjdHU7vuO83iYQH914P/xoZHp0kPh+MSg4L
eavgESSTR4mlj47GWgOoiZyPiuZlnjR+ex3VJMv3SxqP+oOQROQ2Lv29RY//X+KYYfC0d0gKVvj7
q3wb7+WUOjlteVrgi6SThF0NDWef7OiB/ieeh37z92bLNFifJYDnfMFTB9/ba58g4+UlyRju/V5X
E8OrsT0Wpv/yZcqeZM6cv8aLLt4wLtX8TKUjv7sMess9y+uzvroLhSjAoxM+aUo+rFiLlcO7tRg6
5qqv/LO5BOQD4isPt9M+94MuzJKILIO8R+g/9quJjfs/ppIIDGSK+jODE3DBB1sdOuq+2qq8Fbyn
A4Q5mDKhGVSnE6AjLHjAtCCO1UO9zKjAP2slB7y3FPBBkCjCDow4HRyIapLAEDJBaVKxZCuAzJAI
GXywFgLCxTsTAYQuFJOm/0U7tSg0A/+DrpyzwoMApfeDrlIQQovAAjYUrzw0IT7EsRycw98yqF4b
ADfEAkkoQ5FIgUdwskcCxDErxEFECBjiQHX6QuvhgzCQssd6BCvDiQtDQa6oQ0psiBaaQr2pqQzQ
xFGThFIbikwLtEGDMv3ptdhDQ1MkCKhLRfH6MVeaCVe0KQYqheSwjQsqgJt6M0xgJ0xIg0i8tNjL
Ql0kibQbuASSBDgbtBA5NExINCkbxcY4N12kCLtbRArTKTdLgxMIAzgLNUwINSwYtXWcqnAMoaQj
R4rIjLvLR3uDrJewR+ATvH5Mt1KQPILECNu7RIRMHc+bRoZkq8eDyFiDof9cnMhKDMOLHDeJ1MiW
OJOH7Mi7mcSQbImDJEmSoade1Mh/zIBzPMmHaEB+fEmMEKwYWsCZtAnsc0mCTMAbxEly6smAhEgR
lKyftIp/3CSj1I4VskOldL4zaUmnjAlcyiGpfA0wZD6rVLXW2ECtPBEUWkivZC2sFEqElC6AFMuf
2C3sScvLCsC2jEUwtC+47KILpMujAK4RLEsdrD+2vMsXxCW/lEoRjMG9pMsGfAmVNMUUkMud/MsJ
oiMxfMmz7MrHXLHgkb+Q9Ks3NEzLLIgUaEKlUEzUY8wikkzPbIwBCzKCLAUwLEzUDCEWk6awJLwc
Uwg4hM0QKgA64rDOjDXe8lkhmfLN3OSIAyui1Wy+QwweDiPONgweLBtNXgNNYULO5rw04PwrRWRA
SZglFxtO6xyK1YmzDNDOJ3wEYsIE3ARPaQPNK4syxzxKRxQmTDjN9by3JoszrdjD7+wI8kkDM4Oy
6LTPPCuAMsMJZywAAY0JAfrPA31G/hzQEDpEMwvGNHhFxwQfSZjFncCyLozQ5vPPMGDG5fDGEwAq
7imF2wisFA0fm1pGduIDKIOqD9VFbNRGboyhQpsJHDUDTEgzcKTRjmwzDX0zeXzHQrOIQoNHUcOC
NLPQNQvSgggIADs=

------=_NextPart_01C7675E.AB3284F0
Content-Location: file:///C:/EA8CB117/MarketingExamReview_files/image003.gif
Content-Transfer-Encoding: base64
Content-Type: image/gif
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------=_NextPart_01C7675E.AB3284F0
Content-Location: file:///C:/EA8CB117/MarketingExamReview_files/image004.gif
Content-Transfer-Encoding: base64
Content-Type: image/gif
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------=_NextPart_01C7675E.AB3284F0
Content-Location: file:///C:/EA8CB117/MarketingExamReview_files/image005.gif
Content-Transfer-Encoding: base64
Content-Type: image/gif
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------=_NextPart_01C7675E.AB3284F0
Content-Location: file:///C:/EA8CB117/MarketingExamReview_files/image006.gif
Content-Transfer-Encoding: base64
Content-Type: image/gif
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------=_NextPart_01C7675E.AB3284F0
Content-Location: file:///C:/EA8CB117/MarketingExamReview_files/image007.gif
Content-Transfer-Encoding: base64
Content-Type: image/gif
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------=_NextPart_01C7675E.AB3284F0
Content-Location: file:///C:/EA8CB117/MarketingExamReview_files/filelist.xml
Content-Transfer-Encoding: quoted-printable
Content-Type: text/xml; charset="utf-8"

<xml xmlns:o=3D"urn:schemas-microsoft-com:office:office">
 <o:MainFile HRef=3D"../MarketingExamReview.htm"/>
 <o:File HRef=3D"image001.gif"/>
 <o:File HRef=3D"image002.gif"/>
 <o:File HRef=3D"image003.gif"/>
 <o:File HRef=3D"image004.gif"/>
 <o:File HRef=3D"image005.gif"/>
 <o:File HRef=3D"image006.gif"/>
 <o:File HRef=3D"image007.gif"/>
 <o:File HRef=3D"filelist.xml"/>
</xml>
------=_NextPart_01C7675E.AB3284F0--
